Audited Key German trade show data for 211 exhibitions in 2016
This annual German trade show data report just published by FKM – Society for Voluntary Control of Fair and Exhibition Statistics – provides certified planning data for exhibition participation. The exhibitor and attendee figures, and visitor analyses, for exhibitions held in 2016 were surveyed using uniform standards, and are also available online at www.fkm.de, with figures for numerous exhibitions held in the first half of 2017 already available as well.
These comprehensive German trade show data allow exhibitors and visitors to clearly identify how relevant an exhibition really is for them; above all, exhibitors can assess whether they will encounter their target group.
In addition to the basic German trade show data, which includes the number of exhibitors, the stand space and the number of visitors, broken down into German and international segments, FKM provides valuable insights on the composition of the trade and private visitors, including data on their regional origin, influence on purchasing decisions, and professional status, for 162 events.
Obviously German trade shows have a larger share of attendess with “decision maker” status than other European and overseas trade shows. Surveys in other countries have shown that there a larger share of decision makers rather not attend the shows themselves but send out subordinate employees to sort out the market situation on the trade show.
At German trade shows, exhibitors can reach large numbers of attendees with a high degree of decision-making authority: 59% of trade visitors to international and national trade fairs have direct or joint decision-making influence regarding the purchasing and sourcing decisions of their companies. According to the 2015 survey, a further 20% of attendees have at least advisory influence within their companies.