Trade show success Archives - Exhibit in Europe

Trade Show Success – New Rules for Europe and beyond

Wolf Junius / 18. September 2017

Trade Show Success Rules You only have one chance to make a first impression for your trade show success. It may sound as a cliché but guess what: most clichés have at least a grain of truth to them. When it comes to setting up your trade show display, the first impression is what counts […]

The 80/20 Rule for Trade Shows

80/20 Pareto Law – How to apply it to Trade Shows Ever used that 80/20 rule for your business in the past? Did you participate in a trade show or exhibition, thought it went splendidly based on the pile of business cards you’ve collected… only to fail to make a single sale after you followed […]

Euro Trade Show Statistics 2016

Reliable Euro Trade Show Statistics Key Figures for 2016 Reliable audited Euro trade show statistics data are fundamentally important for all exhibitors who want to base their decisions on facts and not only on past experience or belly feeling. The new 2016 edition of the comprehensive UFI European Trade Show Statistics analysis contains the certified […]

Exhibitor MasterClass ‘Successful Trade Show Marketing’

Get the MOST from PRE-DURING-POST Trade Show Exhibiting Trade show engagement means many times a big investment in the future with uncertain returns. We at EXHIBIT in EUROPE Exhibit House do everything to support our clients and prospects in gaining a maximum Return On Investment from their European trade show participations. Because only their success […]

Value Leads are Your Nuggets

Only Value Leads Can Increase Your ROI If you know how to capture quality value leads a trade show participation might be just what your company needs to succeed. The only way to obtain reasonable ROIs from it is by collecting as many valuable leads as you can; studies show that the average response rate […]

Trade Show Success – New Rules for Europe and beyond

Make Your Trade Show Exhibit as SMART as can be!

Developing SMART Objectives for Exhibiting at European Trade Shows When discussing the pro’s and con’s in the business rational of exhibiting at a trade show abroad, the answers are – mainly depending on individual corporate tradition – often oddly formulaic. It’s either – we never do trade shows abroad, too expensive, too complicated, not […]

Certified 2016 German trade show data for exhibition planning

Audited Key German trade show data for 211 exhibitions in 2016 This annual German trade show data report just published by FKM – Society for Voluntary Control of Fair and Exhibition Statistics – provides certified planning data for exhibition participation. The exhibitor and attendee figures, and visitor analyses, for exhibitions held in 2016 were surveyed […]

Exhibit in Europe or Far East?

To exhibit in Europe makes nowadays much economic sense. It looks like the global economy is moving again towards a new paradigm shift. During the last few years many export minded international companies had put a strong focus on the Asian markets to expand their international business. “CHINA” was the magic word when dreaming about […]