Unique Trade Show Success Guarantee for Your European Booth!
A specific trade show success guarantee for your booth is really unique and unusual . Exhibiting is a market investment and can fail. Also in Europe. We take away that success risk from your shoulders and load it on ours.
There are thousands of stand contractors offering their services on the European exhibition market. From very small one-man-shows up to multinational, globally active groups of companies. All will promise the most, an outstanding bespoken booth design, the lowest offer, the perfect booth quality, hand over on time and much more.
All want the best for (or from?) you. YOUR money!
There are reliable and trustworthy competitors on the contractor market but also the opposite, the cheaters and swindlers. They are waiting and actively searching for innocent, unexperienced foreign exhibitors with no local market knowledge and connections in order to rip them off as much as possible. Chances to end up in such a trap are not as low as you might hope or expect.
EiE Exhibit House has developed a safe strategy for foreign exhibitors to avoid such a disaster. We do even provide you a specific trade show success guarantee for your booth in Europe based on jointly agreed lead target figures! Or you will receive a refund.
Of course, this trade show success guarantee is connected to certain conditions and minor limitations which relate to the type of trade show and the exhibited products or services. For example
• Only pure B2B shows, no consumer exhibitions. The more specialized, the better.
• The relevant success scale must be the generated amount of qualified leads.
• Actually it’s limited to German and English speaking European countries.
• We focus only on qualified valuable leads, not on maximizing the sheer amount regardless of impairment.
How Works the Trade Show Success Guarantee in Reality?
The answer is a bit comprehensive since it must describe the different important elements of our unique and unrivalled trade show success guarantee strategy for European exhibitions.
1. Clarification of Your Objectives
First of all will we discuss with you by online video conference your specific intentions and general goals as well as your past experiences and results for this next upcoming trade show. Then we will set up with you clear and measurable objectives and finally find a joint agreement on the performance yardsticks.
2. Perfect Booth Design
You will get a perfect booth designed on optimized prospect communication and lead generation functionality with straight and clear visual messages towards the attendees. Our credo: “Design follows function”. We do not intend to provide you your “private monument” since we are primarily focused on your measurable trade show success.
3. Pre-Show Marketing Campaigns
We will arrange and handle for you some effective pre-show marketing activities in the local show country language like Online PR campaign, invitation email campaign and a special show specific local website with SEO.
4. Unique Value Lead Creator Supports Trade Show Success Guarantee
At last, but most important for our trade show success guarantee, we will provide you your personal, unique, highly qualified human Value Lead Creator and infotainer. The core of
our strategy is the engagement of such a trade floor communications specialist, a VLC expert with very special and sophisticated face-to-face interaction skills. These rare experts are specially educated, trained and experienced for their difficult and unique jobs.
This “VLC” will promote your company, brand and products in a surprising but very efficient way. No magician, artist, wire bender, booth babe, or large crowd generator. Either by one-to-one communication or by creating smaller groups, listening to his attention catching presentation.
He will work all day long at the edge of your booth and also dive as often as possible into the aisle traffic, contact by-walking attendees, quick-check their basic interest in your products, pre-evaluate them, and guide the interested ones to your booth where your staff will take over and continue the communication for establishing a valuable prospect status.
The VLC plays an “attendee stumbling block” role. He creates a positive awareness for your show presence. He speaks the local language fluently and knows the European mentality and communications behaviour extremely well. He will build a “personal relations bridge” between your staff and the by-walking attendees. Or to say it with other words: He casts his fishing rod with a tasty bait in the “trade floor lake” and pulls out the biggest “prospect trouts” on the booth headland.
You will increase the amount of qualified, valuable, graded leads significantly and will spend less of your valuable time with ‘tire kickers’ and ‘time thieves’.
At the booth your trained staff continues the attendee communication, takes the contact data, specifies the specific requirements and problems to solve by your products, grades the lead and finalize a mutual agreement about the next steps to proceed after the show.
All our activities as described above are included in one single comprehensive full-service flat rate trade show success guarantee proposal which covers all you will need for the show.
ROI Calculation for VLC Engagement
Here you can download our unique cost /benefit calculation tool loaded with actual real German VLC project data for costing and results. You are free to use this rather comprehensive and detailed ROI tool by changing the sample data against your own specific data set for your selected trade show.
In our example, the total investment for a tiny 12 sqm corner space, booth construction, staff and the VLC was only 13,994 Euro. This investment resulted in 150 qualified value leads within 3 show days which are predicted to generate a total profit of 256,006 Euro within 3 years. This means that each Euro invested funds has generated 18.29 Euro of profit (not turnover or revenue). Really not a bad deal!!
Basically, your possible trade show success will depend on three main factors:
- The quality and purposefulness of the show attendees in your show hall. They must be as specific and targeted as possible concerning your products.
- The skills and the engagement of your own motivated booth staff. They really have to work hard and efficient to handle all the incoming value lead traffic properly.
- The level of your ‘New customer live time value’. The higher the better.
Final Trade Show Success Guarantee Remarks
Our VLC strategy does, of course, also work out fine with more sophisticated and larger booth designs, but those criteria are not mandatory for our lead generation and trade show success guarantee.
In general, it all depends on your goals and objectives, your actual status in the target market, the specific show regulations and the quality potential and attractiveness of your selected trade show.
Contact us at any time for further information about our unique trade show success guarantee or specific personal advice, you will get it for free, with any obligation to you.